logoTRENDING: Move Your Business Online Today
Blog 2018-04-22T16:50:40+00:00

Part 1: What is a Retargeting Ad?

What is a Retargeting Ad? A retargeting ad is an online advertisement that shows up to people who have visited a website or shown interest in a product. It uses technology to follow their online activities and display relevant ads on different websites. The goal is to remind them of what they were interested in and encourage them to make a purchase.

By | May 22nd, 2023|Tags: , , , , |Comments Off on Part 1: What is a Retargeting Ad?

5 Critical Tips for Setting Up Google Merchant Center

Google Shopping is a comparative shopping engine that enables retailers to display their products visually as a result of a consumer's search. With a high conversion rate (2.0%+) and low cost per visitor ($0.66 on average), Google Shopping should be an eCommerce retailer's top marketing tactic. So what's stopping most retailers from using Shopping Ads?

By | October 7th, 2021|Comments Off on 5 Critical Tips for Setting Up Google Merchant Center

4 Steps to Improving Your Customer’s Experience

Some of the most successful companies focus on selling a customer experience instead of just a product or a service. This is sometimes referred to as "Experiential Marketing". Disney, Apple and Starbucks are prime examples of...

By | July 27th, 2021|Comments Off on 4 Steps to Improving Your Customer’s Experience

Kickstarter Essentials

You've got a great idea! You want to share this great idea with the world! All you need is money to do so! No money? Luckily for you, there's kickstarter.

By | July 13th, 2021|Comments Off on Kickstarter Essentials

5 Keys to Successful Dropshipping

Dropshipping is the go-to model for online shippers, whether you are starting a new business or want to fill out your product catalogs. Working with dropshippers eliminates the hassles of warehousing, shipping, and, most importantly, financial investment.

By | June 7th, 2021|Comments Off on 5 Keys to Successful Dropshipping

Making Your Current Shopify Site Faster

According to a recent "State of Online Retail Performance" report from Google, a one second delay in mobile load times of your eCommerce website can impact mobile conversions by up to 20%. Don't panic! This article will provide you with the tools to test your existing Shopify site for speed, determine the fastest and easiest way to improve it and, as a result, keep those lost conversions.

By | May 24th, 2021|Comments Off on Making Your Current Shopify Site Faster

Don’t Get Duped by “Guaranteed Impressions”

I recently saw a digital agency promoting "Guaranteed Impressions" with their advertising plans. "$500 = 50,000 guaranteed impressions" What does this mean? Is it a good thing?

By | May 20th, 2021|Comments Off on Don’t Get Duped by “Guaranteed Impressions”

Should you Create a Second Facebook Account to Manage your Business?

Most of us like to keep separation between work life and personal life. Whenever possible we put up firewalls between those parts of who we are. Almost all of us have different email accounts for personal and work correspondence. So, it's only natural to want separate social media accounts to represent those different personas.

By | May 13th, 2021|Comments Off on Should you Create a Second Facebook Account to Manage your Business?

Why you need a Facebook Business Manager

Facebook for your business is more than just a page. Now your business can have a Facebook Page, Instagram Business Page, advertising accounts, product catalogs, shopping sites and more. You not only need to keep track of all these different accounts, but...

By | April 26th, 2021|Comments Off on Why you need a Facebook Business Manager

How to Create a Facebook Business Manager

When you first create your business manager, you'll just need your Company name, your name and your business email address. Once created, there are a few key pieces...

By | April 19th, 2021|Comments Off on How to Create a Facebook Business Manager

The ABCs of Setting Up a Facebook Shop

Many eCommerce website owners think that a 'Facebook shop' integration is that one button that drives people to their shopping website. What most people don't realize is...

By | April 19th, 2021|Comments Off on The ABCs of Setting Up a Facebook Shop

Best Shopify templates for mobile use

82% of online shoppers use mobile or tablet devices. Selecting a Shopify template that uses the latest responsive technologies will make an impact on consumer experience as well as your bottom line.

By | April 9th, 2021|Comments Off on Best Shopify templates for mobile use

The Importance of SEO

46% of consumers start with search. We all have heard about SEO, but what is it? SEO stands for Search Engine Optimization. In layman's terms, it is the tactic to ensure your site shows up for relevant online search terms in one of the top search engine results.

By | March 29th, 2021|Comments Off on The Importance of SEO

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