We love small businesses, their potential and their passion. And we’d like to do our part to help them navigate the road to social media success. These days every business, large or small, must have a consistent social media presence to be taken seriously. And we’re here to help with a fantastic high-quality free social content service! It’s called Hot!Content and is delivered via our Engage121 Mobile app and/or an email Monday through Friday. Here’s how it works. Every night we receive over 3,000 digital content feeds and we keyword scrub, depending on the industry or vertical a customer is in. Once the content has been topically narrowed we run it through our historical database of (hundreds of thousands of) social media posts and the performance of each. That means we can predict what content is going to resonate with each business’ prospects and current customers. The end result is that every business day you’ll get 3-5 articles to post to all of your social accounts immediately, and you can even schedule them for later or throughout the week! Could your small business use a steady stream of top-flight curated content? (We know the answer.) Signing up is easy. Just click here to register, select the industry that fits your business and connect your social accounts.      

Today, over 40 million SMBs have an active Facebook business page.  Of those, 2.5 million are marketing partners paying to advertise their goods and services on Facebook.  Most are SMBs and this is good news for Engage121 clients. Facebook’s new Professional Services Search – replete with consumer reviews – is an important innovation that will yield great results for Engage121 SMBs once it’s fully launched. Its focus is hyper local and, considering that 71% of digital shoppers said they are more likely to respond to an ad for a local business than a larger operation, search results will be more relevant – and productive – than ever. Of course, it will also yield great results for Facebook as it takes on Yelp and Alphabet (formerly Google) to keep people on Facebook for all their research and shopping needs. (Clearly Yelp stockholders are concerned – price is down almost 20% since the FPSS discovery.) Facebook clearly understands the value of the 40 million SMB business pages and is investing in better servicing that segment.  By focusing here Facebook ensures a) better advertiser satisfaction; b) a better user experience; and c) increases in ad spend.  Win-win across the board. We see better targeting, richer data, and improved performance in our (not too distant) future.  Good for Engage121 and good for our clients.  Another win-win! We’re excited to see how Facebook rolls this out and will keep you updated on opportunities as they develop.