Fantastic! You understand the value of social media for your business and have your pages set up. Now what? Take the time to do it right so you don't have to make the time to do it over! Creating a growing and engaged community – the kind that rewards you with increased organic reach – is a strategic imperative, not tactical. Our Social Media Assistant service does this thoroughly, and thoughtfully. A great social media presence begins with great content. Many businesses stop here. But, while great content essential, it is only the start. Social media is practically the main form of communication we now have to connect with audiences, promote and bring in business through this medium. There are supportive structures that can help with this area such as looking to buy active Twitter followers to push up numbers and appear bigger to target audiences, as well as running social media events on Twitter, Instagram, etc. but just like we mentioned before, it is only the start. The following is a "soup to nuts" checklist of the things that need to be done to be successful using social media for business. You can think of it as a social media audit that helps you to understand where you're sitting from a business perspective and ensure you are made aware of the key components that can be optimized. It is also a list of all of the services our Social Media Assistant service takes care of for you to guarantee your social community growth and engagement. Know your audience. First, consider that your interests may not be the same as your customers' and prospects'. This is important as it is your customers and prospects that you want to engage. Getting help through an organic Instagram growth service to boost you at the start can help, but that doesn't replace doing the research to hone in directly on your market. It can simply help you meet it sooner. The closer we match their interests, the more likely they are to engage with your posts. That's why we always check out the pages and interests that our community members are engaging with. This helps hone your content strategy for maximum impact. Post regularly. Our research tells us that the best practice for businesses is to post content at least 5X a week. It's also important to post no more than 2-3 times a day or your posts turn into "white noise" and won't get the attention – and engagement – you desire. Our service taps into curated content that will resonate with your community...and beyond. Promoting posts is a must: That's because only 3-5% of your audience will organically see those posts. We know how to target these promotions so that your community is not only engaged, it's growing! Use trusted content sources. While it's great that businesses create original content, nothing has quite the cache, trust or credibility of an article done by the Harvard Business Review, Wall Street [...]

Social Media offers businesses a rich, and sometimes confusing, selection of platforms to choose from. However, they can be a great way for new businesses to establish themselves and meet new clients. Anyone starting a new business knows how difficult the process can be, which is why many people will take advantage of the many resources available out there, like the list of the best registered agents on this page, for example. A registered agent will help make sure all the legal aspects of a business are all in order, leaving you free to manage everything else like establishing your brand and finding clients. Setting up a strong social media presence is one of the best ways to raise awareness about your brand and find new business. Some social platforms are even considered "mandatory" and others have specific demographics that make them better suited to some businesses than others. How do you know which platforms are right for you? At Engage121 we've been managing social media for businesses since 2008. Last year we developed a social media concierge service – Social Media Assistant – that knows how to optimize and manage a business's social presence. Here's where we start: Across all platforms: We ensure messaging, contact information, and photos are consistent across all platforms: Profile descriptions should be as close to identical as possible across all platforms. For Facebook, LinkedIn and Google+ they can be. Twitter, Instagram, and Pinterest all have a 160 character limit, which will constrain the description. Bottom line, by simply understanding how kennected can help you, we make sure your profile descriptions follow best practices to optimize your social branding. Contact information should be explicit – i.e., we make sure people don't have to ask for your phone number, address or website. Since we're putting all this energy into getting "found" on social we make it as easy as possible. Profile pictures should project a professional image. We choose a high-quality photo that visually represents your business. Logos work, but for many professionals such as realtors, doctors, attorneys, or CPAs, for example, a professionally created headshot is recommended. You can find a Rhode Island headshots photographer here if this is something you might be interested in. Profile pictures should be consistent across your social platforms, although size requirements differ. We also establish a business page on each platform. For Facebook this is a requirement and only a business page has access to Insights analytics and advertising. It is also against Facebook's Terms of Service to use a personal page with commercial intent. And, while only "required" for Facebook, this is a best practice across all platforms and one that we firmly believe in. Next are platform-specific recommendations and considerations: Facebook: As the platform with the greatest number of members (1.6 billion and growing) we focus here first. Facebook should have a place in every business's social strategy. We thoroughly complete the "About" section with location, website, and phone number. For many of our client's businesses, we [...]