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How HOT!Content Helps Local Businesses Connect With Their Community and Build Brand Awareness

HOT!Content is a daily content email by industry, reputation monitoring and advertising. HOT!Content™ subscribers build a loyal community and leverage community goodwill to build their brand and grow their customer base. A recent Facebook study highlights the opportunity for local businesses to build brand awareness across communities: 46% of businesses surveyed say they maintain a close connection to the local community And, the feeling is mutual; 48% of people surveyed say they shop locally to support local businesses* Social media provides a convenient way for both businesses and consumers to connect and engage to create a dynamic community. Facebook recommends the following tactics: Create your online presence Post engaging and relevant content Interact with your customers online Two critical challenges local businesses face in building their online community are lack of time and lack of knowledge. We developed HOT!Content to overcome these two issues. Small business owners hear a lot about the potential of digital, but they don’t really understand how to use it and learning how isn’t high on their priority list. We knew we had to offer them something that they could use ‘out of the box,’ that would deliver immediate results without a significant investment in time or financial resources. With HOT!Content, busy local businesses build, engage and retain a community of customers and prospects with relevant content; reputation monitoring and targeted advertising services. HOT!Content subscribers receive a daily email with curated content by industry that contains five articles with images or videos that are ready to post to your social media pages; reputation monitoring that alerts you when your average rating or number of consumer reviews changes; and digital advertising services. We invite you to get started building your local business brand and community with HOT!Content. And, it is FREE. Click here to learn more! Please connect with us on Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+. Source: Facebook, www.facebook.com/iq/articles/how-local-businesses-forge-connections-that-build-brands/

Over 50,000 Local Businesses Now Subscribe to HOT!Content

We are thrilled to announce over 50,000 local businesses now subscribe to HOT!Content™.  HOT!Content enables businesses to engage, build and retain a community of customers and prospects with relevant content; reputation monitoring and digital advertising. “We are excited to have reached this milestone,” said Kurt Strumpf, COO, “but we’re even more excited about the recent explosive growth of our subscribers. In the past year alone, our base has doubled – a trend that we expect will continue.” HOT!Content subscribers receive a daily email with curated content by industry; reputation monitoring and digital advertising services.  With HOT!Content, businesses experience how to build a loyal community and leverage that goodwill to grow their customer base. “Small business owners were hearing a lot about the potential of digital, but they didn’t really understand how to use it and learning how wasn’t high on their priority list,” said Strumpf. “We knew we had to offer them something that they could use ‘out of the box,’ that would deliver immediate results.” Andy Anderson, President of FASTSIGNS in Rochester, Minnesota sums up the enthusiasm subscribers have for the service: “Engage121 solutions keep my business active and current with engaging posts. And a lot of people are reached. It is definitely working. I love it!” “As our users’ confidence grows utilizing HOT!Content, so does their willingness to explore our paid digital marketing management and advertising subscription services, like our Digital Marketing Assistant solution,” says Strumpf. “It’s a mutually beneficial approach that helps keep both our clients and our company on the leading edge of this ever-evolving technology.” With assistance from Picos Creative, our digital marketing solutions are designed specifically for the more than 25 million small businesses in the U.S. and Canada; including both franchised and independent local businesses in the real estate, financial and professional services, early education, direct selling, retail, restaurant, fitness, beauty sales, and home services industries, among others. And our services seamlessly integrate with social media sites like Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+ and YouTube, as well as consumer review sites like Facebook, Google, Yelp and Zillow. We invite you to click here to learn more about HOT!Content. Please connect with us on Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+.

Why Should You Activate HOT!Content?

What do we mean by “activate?” “Introduce” HOT!Content to the pages and sites (including Google, Facebook, Yelp and more) that will be important to your LOCAL SEO success. We have done a lot of work developing solutions that will help you achieve LOCAL SEO success. But, until you connect HOT!Content to the pages and sites important to your LOCAL SEO, we can’t help! Consider this quick Q&A: Is it hard to connect pages? We have aggregated all of the connection pages in settings. Any complexity is really driven by the process each page or site has developed. But, of course, just contact us for help. Can I trust you? We are Engage121. We have been in business for over 20 years and we currently work with over 50,000 local businesses just like yours. We have never violated a client’s trust - and we never will. Promise. Is there any risk? None that we can imagine. You will always maintain complete control. HOT!Content will never publish or interact with any page or site without your express permission. And, we never ask for your login or password credentials. What are the benefits? We will provide you a range of services to help you achieve LOCAL SEO success, including (i) claiming your Google My Business, (ii) monitoring consumer reviews so you know to respond, and (ii) distributing local PR to the local media. Questions? Comments? We’re here to help: Email: support@engage121.com Facebook Messenger: @engage121

By | 2018-11-02T20:36:16+00:00 September 2nd, 2018|Local SEO, Reputation Monitor, Social Media|