With help from an agency like Will Power Marketing, you can make organic and local search work together to get found faster. We recently considered whether Google has become the new homepage for local businesses. Today, we're going to take a look at organic and local search and consider how they're related and also expound on the importance of using the expertise of a wordpress hosting service. It's not surprising that 65% of marketers* agree that there's strong correlation between local and organic rankings. The biggest similarity, of course, is that both start with a search. But both also focus on content, backlinks, keywords and website activity. This the basic premise behind search engine optimization in a general sense too, and are the areas focused on by companies like Shoutout DIgital who work to improve the ranking of companies' websites for them. Investment in SEO is crucial for any business in any sector now, as without it you may never be discovered by the majority, who turn to the internet first when looking for a service. What sets LOCAL SEO apart is the geographic component. With organic search, you want people to know what you do, but to get found locally, you also want to highlight where you do it. That's where the power and value of your website comes into play, influencing not just organic rankings, but LOCAL SEO. In fact, a majority of marketers believe that companies with good visibility in local Search Engine Result Pages (SERPs) have high organic placement, too. It can be worth hiring a Digital Marketing Agency to optimize your SEO to place higher in search results as this will often mean somebody browsing will choose your website over a website that is placed lower. At the heart of it all is user intent. Simply put, search engines want to give users what they're looking for. For instance, when a person conducts a search that includes both a business type and location, the search engine knows that the user has local intent. So, if that person wants to find a good pizzeria that delivers, they may search "Pizza delivery" along with their location. What happens next can make or break discovery: The three closest pizza places – also known as the "local 3-pack," show up under the ads on the first search results page. Having the strongest LOCAL SEO presence gives you the very best chance at getting your business to display in this free local 3-pack. Why? Because all these local SEO criteria provide the authority to support local rank. Better together There are a few simple practices that help you get LOCAL SEO and organic search to work in harmony. Local business citations: A full 46% of all Google searches seek local information! Google places a lot of weight on having that information accurate and correct. Having a consistent business name, address and phone number (NAP) is quite important, helping LOCAL SEO by providing search engines with your correct location and creating [...]