Google Shopping is a comparative shopping engine that enables retailers to display their products visually as a result of a consumer's search. With a high conversion rate (2.0%+) and low cost per visitor ($0.66 on average), Google Shopping should be an eCommerce retailer's top marketing tactic. So what's stopping most retailers from using Shopping Ads?

Some of the most successful companies focus on selling a customer experience instead of just a product or a service. This is sometimes referred to as "Experiential Marketing". Disney, Apple and Starbucks are prime examples of...

You've got a great idea! You want to share this great idea with the world! All you need is money to do so! No money? Luckily for you, there's kickstarter.

Dropshipping is the go-to model for online shippers, whether you are starting a new business or want to fill out your product catalogs. Working with dropshippers eliminates the hassles of warehousing, shipping, and, most importantly, financial investment.

According to a recent "State of Online Retail Performance" report from Google, a one second delay in mobile load times of your eCommerce website can impact mobile conversions by up to 20%. Don't panic! This article will provide you with the tools to test your existing Shopify site for speed, determine the fastest and easiest way to improve it and, as a result, keep those lost conversions.

I recently saw a digital agency promoting "Guaranteed Impressions" with their advertising plans. "$500 = 50,000 guaranteed impressions" What does this mean? Is it a good thing?

Most of us like to keep separation between work life and personal life. Whenever possible we put up firewalls between those parts of who we are. Almost all of us have different email accounts for personal and work correspondence. So, it's only natural to want separate social media accounts to represent those different personas.

Conversion rate is the key metric Digital Marketers use to evaluate the performance of their eCommerce site. Simply put a conversion rate is...

Facebook for your business is more than just a page. Now your business can have a Facebook Page, Instagram Business Page, advertising accounts, product catalogs, shopping sites and more. You not only need to keep track of all these different accounts, but...

Many eCommerce website owners think that a 'Facebook shop' integration is that one button that drives people to their shopping website. What most people don't realize is...

Our eCommerce Accelerator clients enjoy $4 of new sales for every $1 of ad spend. And, depending on your ad budget, that adds up to a lot of new business for you!

82% of online shoppers use mobile or tablet devices. Selecting a Shopify template that uses the latest responsive technologies will make an impact on consumer experience as well as your bottom line.

You finally have visitors on your ecommerce site. They are browsing through your products and adding to the cart! But… are they converting into sales? Conversion marketing in ecommerce is...

When shopping online, one of the first things a customer notices (usually subconsciously) is how your site looks and feels. Is it consistent with your brand or does it feel like it was quickly thrown together?

46% of consumers start with search. We all have heard about SEO, but what is it? SEO stands for Search Engine Optimization. In layman's terms, it is the tactic to ensure your site shows up for relevant online search terms in one of the top search engine results.