Digital Marketing – Page 5

How Is Your LOCAL SEO?

According to Melbourne SEO services, LOCAL SEO is the ability of a business to be found online. It's important! And, for a business focused on a local market, LOCAL SEO success means a lot more than just being on Google. Businesses need to show that they can connect with the customers that are visiting their website, for example, a restaurant will still need an online presence so they can advertise what they are bringing to the table (pardon the pun). Taking a look at a Restaurant Website Design Company to help with their SEO and how their page is laid out can promote them in the way that they need to make an impact. So, how are you doing? First, do you have a website - and, is your website structured correctly to work for you? If you have any questions or concerns, contact us. We can help. Next step, consider the following questions: Is your business "claimed" on all the relevant search engines (Google, Facebook, Bing, Yahoo! and more)? Are your "backlinks" correct on all the online business directories (YellowPages, Zillow, Foursquare)? If it isn't, then consider getting help from a reputable link building agency like Freshlinks. You can see Freshlinks backlink pricing at their website. Are you utilizing content strategically (on GoogleMyBusiness and social sites like Facebook? Creating and posting PR and newsletters? Encouraging consumer reviews?) This may seem obvious, but is your contact information current and have Privacy protected search engine which is an import factor with the major search engines! Have your customers mentioned you positively and prominently on the consumer review sites most relevant in your industry (Yelp, Trip Advisor, Google, Facebook)? Are your social sites (Facebook, Twitter, LinkedIn) active and up-to-date? Your Engage121 Team offers a no cost, no obligation LOCAL SEO Assessment that will provide you an objective view of your online presence - and some of our ideas for improvement. To know more regarding SEO learn more about Mark Luckenbaugh. Questions? Comments? We're here to help: Email: support@engage121.com Facebook Messenger: @engage121

By Lucy Victor| 2021-09-01T08:23:52+00:00 November 12th, 2018|Content Marketing, Digital Advertising, Digital Marketing, Google My Business, Local Business, Local PR, Local SEO, Reputation Monitor, Social Media|

What’s Different About LOCAL SEO?

What's different about LOCAL SEO? "What" and "where" – that's the difference between brand SEO and local SEO. For your franchise system's brand presence you want people to know what you do. But, your franchisees want people to find them locally – in other words, not only what they do, but equally importantly, where they do it! LOCAL SEO ensures your franchisees are where they need to be online. To be found locally, you need to cover all six factors that most impact LOCAL SEO. You can do it! Get a great start with HOT!Content. Or, our Digital Marketing Assistants can do it for you. Contact us and we'll be glad to review your options. Questions? Comments? We're here to help: Email: support@engage121.com Facebook Messenger: @engage121

By Lucy Victor| 2018-11-12T15:28:02+00:00 November 12th, 2018|Content Marketing, Digital Advertising, Digital Marketing, Google My Business, Local Business, Local PR, Local SEO, Reputation Monitor, Social Media|

What is LOCAL SEO?

We describe HOT!Content as much more than "content." It's the beginning of a journey towards LOCAL SEO success. And, if you are a local business, LOCAL SEO success is a very big deal! "SEO" stands for Search Engine Optimization, which simply describes whether, and how easily, your customers learn about you. Add "LOCAL" and we're talking about the many ways your customers not only learn about you, but also literally find their way to your place of business. No matter what business you are in, no matter who your customers are, they are online accessing information (and may be looking for you!) from a connected device, including a computer, but today, most probably a smart cell phone, which is why you need to make sure that your online presence is better than that of your competitors. This is where a whole host of companies, like this SEO Reseller, can come in handy for your business. For example, if you are the owner of an HVAC company and have found that you're not getting as many customers as you'd like to have, it could mean that there is a problem with your website and your search engine optimization in particular. When this happens, getting in touch with an industry-based SEO company that specializes in HVAC marketing could be the way forward, as they will be able to incorporate specific tools into your website that can help to drive you forward. Of course, there are plenty of other things you need to focus on too, especially when everything is done via mobile phones and tablets in this day and age. Let's go into just a bit more detail: Most information is found through a search engine; the most well-known example is Google, so, of course, your business needs to be prominent on Google. NOTE: You definitely need a website that is structured correctly to work for you. Any questions or concerns, contact us. We can help! But, LOCAL SEO, services of which are provided at Schure Consulting, means much more than Google. And, that's because there are many other search engines that matter. Consider: Facebook, Yelp, Google Maps, Trip Advisor, YellowPages and many, many more sites all have search engines. And, your business needs to be prominent on all of them! And, once your business is found, you need to present a consistent, professional, up-to-date and compelling face to your customer. Your online presence is the equivalent of your 21st century business card. While the traditional business card, printed by a company like Kaizen Print, still has its place, updating your companies online presence is the way forward. We can help you do this! Your business is being judged every day based on your online presence. If you're looking into an SEO company that will help your page get more leads, check out SEO Chester. Let's work together to make it shine. Questions? Comments? We're here to help: Email: support@engage121.com Facebook Messenger: @engage121

By Lucy Victor| 2020-10-28T05:09:20+00:00 November 12th, 2018|Content Marketing, Digital Advertising, Digital Marketing, Google My Business, Local Business, Local PR, Local SEO, Reputation Monitor, Social Media|

How to Optimize Google My Business

In today's digital age, pretty much every company is rushing to find the Best SEO Company to help them grow their presence online and grow their clientele. And this is not necessarily an easy task, as the SEO industry is saturated with companies, including the many companies which use white label services from professional SEO providers (search online for "white label google my business" to find more information). However, once a business has found, the rewards can be massive. There are also some small things you can do yourself that will help make your business more visible online. Claiming and Verifying your Google My Business location is one of these things and is also the first step to ensuring customers can find your business in Google Search and Google Maps. You may also want to look into specialized SEO services that might be able to help you make the most of your SEO. For example, if you are a Plumber SEO companies similar to Hook Agency can give you helpful tips that can help your business rise in Google's rankings and makes it easier for your customers to find your business. If you are new to this concept and do not know much about it, I would recommend you contact Nimbus Marketing and take their assistance as I did when I started my own business. Now let's ensure your customers see the best digital storefront possible! Business Info When you Created and Claimed your business, you provided the basics, but there's more to a business than the address and phone number. Making sure your customers find accurate – and helpful - information is key to starting off on the right foot. Confirm your business category. Check to make sure you have the correct category or categories selected for your business. This will ensure you're showing up in the right search results. Enter your business hours. No one wants to show up to a store to find it closed. Let your customers know when they can expect to find your doors open. You'll also be able to enter special hours for holidays so no one is left guessing. Confirm your phone number(s). If you have toll-free and local numbers, you can add both here. Confirm your Website. Your Google listing will include a link to your website so make sure it's sending customers to the right place. Depending on your business, you may also be able to add links for appointment booking, online ordering, or menu. Add your list of services. If you have a list of standard services, you can list them here along with prices. You will find this source useful to assess your current and prospective clients. Add a description. Add a paragraph or two to let prospects know what you're all about. Add an opening date. Let your prospects know how long you've been in business. Photos & Videos According to an SEO Source, your customers (and prospects!) will want to learn about your business. Adding pictures [...]

By Ryan Hayes| 2020-01-18T08:22:15+00:00 November 2nd, 2018|Digital Marketing, Google My Business, Local SEO|

How to Claim Google My Business

30 years ago, you would have made sure your business was included in the local Yellow Pages. These days consumers don't turn to a printed Yellow Pages book when they need something. They turn to a computer, tablet, or smartphone to find local businesses. These local businesses may even apply for a London business address or an address where they are based, especially if they are virtual and they need to have a professional address for communications and other new business requirements. Google Maps has allowed potential customers to find numerous businesses at a click of the button but it's also benefited businesses and entrepreneurs just as much! Now, individuals can take the chad kimball google maps and start profiting off Google Maps or businesses can boost their traffic by optimizing their Maps. More often than not Google is the data source behind a consumer's search, so shouldn't you be equally sure to create and claim an accurate Google listing for your business? The good news is Google allows you to create and claim your business listing for free through "Google My Business." All you need to get started is an active Google account. If you don't yet have a Google account, it's easy to set one up here. And, don't forget that we are here to help. Contact us if you would like us to help you through the process. Claiming Your Business Go to https://business.google.com/create and log into your Google account. Enter your business name in the search box. If your business is returned in the search results, click on it to claim it. If your business hasn't already been claimed, you'll be able to confirm the business information and claim it under your Google account. If your business has been claimed and verified by another Google account, you will need to request ownership which will automatically send an email to the current owner requesting that ownership be transferred to you. If your ownership request is approved, you'll be notified by email and will then be able to manage the listing. If your ownership request is denied, you'll be notified by email and may be eligible to appeal. If there is no response after 7 days, log back into your Google My Business account and look for the Claim or Verify option to claim the business under your account. If your business isn't listed in the search results, click the "Create a business with this name" option and click "Next" Enter the official address for your business If your business serves a territory, select "I deliver goods and services to my customers." Selecting this option will enable the option to "Hide my address" if your business doesn't serve customers at a storefront. Click "Next" If you selected the delivery option, you'll define your service area before proceeding to the next step. Now select a category for your business Click "Next" Now provide the phone number and website for your business -- take a look at this guide on [...]

By Ryan Hayes| 2018-12-05T19:15:49+00:00 November 2nd, 2018|Digital Marketing, Google My Business, Local SEO|

How HOT!Content Helps Local Businesses Connect With Their Community and Build Brand Awareness

HOT!Content is a daily content email by industry, reputation monitoring and advertising. HOT!Content™ subscribers build a loyal community and leverage community goodwill to build their brand and grow their customer base. A recent Facebook study highlights the opportunity for local businesses to build brand awareness across communities: 46% of businesses surveyed say they maintain a close connection to the local community And, the feeling is mutual; 48% of people surveyed say they shop locally to support local businesses* Social media provides a convenient way for both businesses and consumers to connect and engage to create a dynamic community. Facebook recommends the following tactics: Create your online presence Post engaging and relevant content Interact with your customers online Two critical challenges local businesses face in building their online community are lack of time and lack of knowledge. We developed HOT!Content to overcome these two issues. Small business owners hear a lot about the potential of digital, but they don’t really understand how to use it and learning how isn’t high on their priority list. We knew we had to offer them something that they could use ‘out of the box,’ that would deliver immediate results without a significant investment in time or financial resources. With HOT!Content, busy local businesses build, engage and retain a community of customers and prospects with relevant content; reputation monitoring and targeted advertising services. HOT!Content subscribers receive a daily email with curated content by industry that contains five articles with images or videos that are ready to post to your social media pages; reputation monitoring that alerts you when your average rating or number of consumer reviews changes; and digital advertising services. We invite you to get started building your local business brand and community with HOT!Content. And, it is FREE. Click here to learn more! Please connect with us on Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+. Source: Facebook, www.facebook.com/iq/articles/how-local-businesses-forge-connections-that-build-brands/

By Debbie Ernst| 2018-09-26T16:26:09+00:00 September 26th, 2018|Content Marketing, Digital Advertising, Digital Marketing, Local Business, Social Media|

Over 50,000 Local Businesses Now Subscribe to HOT!Content

We are thrilled to announce over 50,000 local businesses now subscribe to HOT!Content™. HOT!Content enables businesses to engage, build and retain a community of customers and prospects with relevant content; reputation monitoring and digital advertising. “We are excited to have reached this milestone,” said Kurt Strumpf, COO, “but we’re even more excited about the recent explosive growth of our subscribers. In the past year alone, our base has doubled – a trend that we expect will continue.” HOT!Content subscribers receive a daily email with curated content by industry; reputation monitoring and digital advertising services. With HOT!Content, businesses experience how to build a loyal community and leverage that goodwill to grow their customer base. “Small business owners were hearing a lot about the potential of digital, but they didn’t really understand how to use it and learning how wasn’t high on their priority list,” said Strumpf. “We knew we had to offer them something that they could use ‘out of the box,’ that would deliver immediate results.” Andy Anderson, President of FASTSIGNS in Rochester, Minnesota sums up the enthusiasm subscribers have for the service: “Engage121 solutions keep my business active and current with engaging posts. And a lot of people are reached. It is definitely working. I love it!” “As our users’ confidence grows utilizing HOT!Content, so does their willingness to explore our paid digital marketing management and advertising subscription services, like our Digital Marketing Assistant solution,” says Strumpf. “It’s a mutually beneficial approach that helps keep both our clients and our company on the leading edge of this ever-evolving technology.” With assistance from Picos Creative, our digital marketing solutions are designed specifically for the more than 25 million small businesses in the U.S. and Canada; including both franchised and independent local businesses in the real estate, financial and professional services, early education, direct selling, retail, restaurant, fitness, beauty sales, and home services industries, among others. And our services seamlessly integrate with social media sites like Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+ and YouTube, as well as consumer review sites like Facebook, Google, Yelp and Zillow. We invite you to click here to learn more about HOT!Content. Please connect with us on Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+.

By Debbie Ernst| 2020-08-12T18:02:03+00:00 September 19th, 2018|Content Marketing, Digital Advertising, Digital Marketing, Engage121 News, Reputation Monitor|

Let’s Get Started Writing A Press Release For Your Local Business

A story in local media shows your business is the local trusted expert. Have you considered submitting a press release about your business to local media, but you are not sure how to get started? The Engage121 team has the following suggestions to create your engaging press release. First, let's begin with the fundamentals. A press release is a short newsworthy communication directed at members of the news media to kick off a conversation with a reporter or editor about a product or service launch, company news or employment announcement. Press release distribution services are useful tool to generate media coverage to position your local business as an expert in your field and ultimately help your business grow and succeed! If you have a tech company or a manufacturing company, PR agencies can give results that fuel revenue growth. For example, when you hire a tech pr firm austin or where it is more local to you, they have the resources and teams to work to drive social media engagement, monitoring, and analytics; engage analysts and connect them with your brand to ensure they understand your core value and competitive differentiation, and much more. Is your story newsworthy? A newsworthy story contains information that your readers will care about. Local: As a local business, your story will be of interest to local publications with readers in your area. Influence: The larger the impact, the more people will be interested. Relevance: It is important to share how your story is relevant for your audience. Brand or Name Recognition: Brands and names that people know increase interest in your story. Tips for writing your press release. Press releases contain the following four parts: The headline/subhead The purpose of the headline is to explain your news and encourage readers to want to learn more. The body The body includes the pertinent information reporters will want and need to know, without explaining too much. It should answer the following questions: who, what, when, where and why. And, be sure to include a quote to add a personal element to your story. Lastly, grammar matters so please check for typos and grammar mistakes before sending. The About Us section Background information about your business should be included in the About Us section. This section is usually the same in every release and can include links to your website and social media sites so readers can learn more. Contact Info At the end of your press release, include your contact information so a reporter knows how to reach you for any follow-up questions! Want to get started on issuing your Local PR today? The Engage121 Local PR solution makes it easy for you to share your business news and announcements. As a HOT!Content subscriber, Local PR is available through your HOT!Content. Open your Hot!Content email to get started. Not a HOT!Content subscriber? HOT!Content is a daily email containing five interesting and engaging articles, images and videos - all ready to post to your social [...]

By Debbie Ernst| 2021-03-03T12:03:02+00:00 August 31st, 2018|Content Marketing, Digital Marketing, Local PR|