Most of us like to keep separation between work life and personal life. Whenever possible we put up firewalls between those parts of who we are. Almost all of us have different email accounts for personal and work correspondence. So, it's only natural to want separate social media accounts to represent those different personas.

Conversion rate is the key metric Digital Marketers use to evaluate the performance of their eCommerce site. Simply put a conversion rate is...

Facebook for your business is more than just a page. Now your business can have a Facebook Page, Instagram Business Page, advertising accounts, product catalogs, shopping sites and more. You not only need to keep track of all these different accounts, but...

Many eCommerce website owners think that a 'Facebook shop' integration is that one button that drives people to their shopping website. What most people don't realize is...

Our eCommerce Accelerator clients enjoy $4 of new sales for every $1 of ad spend. And, depending on your ad budget, that adds up to a lot of new business for you!

82% of online shoppers use mobile or tablet devices. Selecting a Shopify template that uses the latest responsive technologies will make an impact on consumer experience as well as your bottom line.

You finally have visitors on your ecommerce site. They are browsing through your products and adding to the cart! But… are they converting into sales? Conversion marketing in ecommerce is...

When shopping online, one of the first things a customer notices (usually subconsciously) is how your site looks and feels. Is it consistent with your brand or does it feel like it was quickly thrown together?

46% of consumers start with search. We all have heard about SEO, but what is it? SEO stands for Search Engine Optimization. In layman's terms, it is the tactic to ensure your site shows up for relevant online search terms in one of the top search engine results.

Most ecommerce marketers focus on converting visitors to sales, but how do you effectively drive new visitors.