Digital Marketing – Engage121

Part 3: Measuring Your Retargeting Campaign’s Success

Measuring the success of your retargeting ads is essential to assessing their impact and making data-driven optimizations. In the third installment of our blog series about retargeting ads, we will explore key metrics and strategies that can help you effectively measure your retargeting ads' success. If you haven’t already please read Part 1: What is a Retargeting Ad? and Part 2: Creating a Successful Retargeting Ad. To ensure the proper collection of data it is highly recommended that you install Meta Business Pixel, Google Tag Manager, and Google Analytics on your site. Many of the key metrics you need to measure your campaigns suggess can be found right in the platforms you are advertising through. Conversion Rate: The conversion rate is a critical metric when measuring the success of your retargeting ads. It represents the percentage of people who took the desired action, such as making a purchase, completing a form, or subscribing to a newsletter after being exposed to your retargeting ads. By tracking the conversion rate, you can evaluate the effectiveness of your ads in driving actual conversions. Click-Through Rate (CTR): The click-through rate measures the percentage of users who clicked on your retargeting ads out of the total number of impressions. A high CTR indicates that your ads are capturing the attention of your audience and compelling them to take action. Monitoring CTR helps you understand the relevance and appeal of your retargeting ads. Return on Ad Spend (ROAS): ROAS measures the revenue generated in relation to the amount spent on retargeting ads. It is a crucial metric to determine the profitability of your retargeting campaigns. A higher ROAS indicates a more successful campaign, as it signifies that your ads are generating significant revenue compared to the investment made. Frequency and Reach: Frequency refers to the average number of times an individual user is exposed to your retargeting ads during a specific time frame. Reach, on the other hand, represents the number of unique users who were exposed to your ads. Monitoring frequency and reach helps you strike a balance between repetition and ad fatigue. It also allows you to ensure that your ads are reaching a broad enough audience without oversaturating them. Effective measurement is key to refining your strategies and achieving better results in the ever-evolving digital advertising landscape. These key metrics will guide you in making data-driven decisions, refining your targeting strategies, optimizing ad creatives, and ultimately improving the overall success of your retargeting campaigns. Remember, continuous monitoring and analysis of these metrics will empower you to adapt and enhance your retargeting efforts, ensuring that you achieve maximum results and ROI. About the Author Kaitlyn is the Head of Product for the eCommerce and Digital Advertising team at Engage121. Kaitlyn and team develop professional creative and strategic advertising campaigns for our client’s local businesses. With experience creating campaigns for everything from beautiful homemade pies to pest control services, no challenge is too small for Kaitlyn and team.

By Kaitlyn Fortin| 2023-06-23T14:57:39+00:00 June 23rd, 2023|Digital Advertising, eCommerce|

Part 2: Creating a Successful Retargeting Ad

In this next post, we will go in-depth into the key components of setting up a successful retargeting ad. Let's dive in!

By Kaitlyn Fortin| 2023-06-23T14:52:38+00:00 June 2nd, 2023|Digital Advertising, eCommerce|

Part 1: What is a Retargeting Ad?

What is a Retargeting Ad? A retargeting ad is an online advertisement that shows up to people who have visited a website or shown interest in a product. It uses technology to follow their online activities and display relevant ads on different websites. The goal is to remind them of what they were interested in and encourage them to make a purchase.

By Kaitlyn Fortin| 2023-06-23T14:51:34+00:00 May 22nd, 2023|Digital Advertising, Digital Marketing, eCommerce|

How Much Should I Spend On Advertising

How much should I spend on paid ads? This is a big question in our industry. And there's a perfect ratio of top-line revenue to paid amplification. And that ratio is...

By Engage121| 2021-10-20T13:22:42+00:00 October 20th, 2021|eCommerce|

The ROI of Your LOCAL SEO

All marketing – LOCAL SEO included! – must be evaluated with specific reference to the metrics that drive revenue. This is why it's best to consider getting someone like the Magento SEO Agency to look at your site and explain how you can improve it. These sites will be trained in digital optimization to get as many people to visit your website as possible. This also includes adapting to their knowledge on UX optimization as this is important to attracting a desired target audience. If you are a retailer or restaurant, LOCAL SEO should increase the foot traffic passing through your front door. And achieving this is possible with the help of The best service catering to the SEO of your website in the region. And, if you are a service business, leads or appointments probably matter the most. Regardless of the right metric for your business, we must be able to draw a straight line between LOCAL SEO expenditures and revenue. Some marketing agencies similar to Avidon Marketing Group may be able to draw this parallel for your business. Consider that The US Small Business Administration and SCORE* recognize the very direct relationship between online success and revenue: 76% of local web searches result in a visit to a related business within a day – and 28% of those visits result in a purchase Your business needs to be prominently represented in those local web searches, which can be highly possible with the aid of SEO experts like SirLinksalot. LOCAL SEO describes the tactics that digital marketers use to put your business information in front of consumers when they are in the process of making purchase decisions. We discuss these tactics, prescribed by Google, in our recent blog post. Part of the seo strategy is to add in a sensible digital advertising campaign to gain a leg up over the competition and you have all the ingredients needed to achieving the customer metrics that drive revenue for your business. All that's left to complete the recipe is the ability to measure results and continuously refine your tactics. However, while many small businesses have made the decision to commit resources to digital marketing and LOCAL SEO, few have baked in success by implementing reliable measurement capabilities. Your local seo agency in Toronto (or wherever you're based) is here to help you with this. Restaurant and Retail: Engage121 has partnered with solution providers that measure foot traffic so we can provide a fully integrated program. Service businesses: Engage121 develops and manages custom landing pages that measure leads, conversions and bookings. Online retailers and E-commerce: Engage121's end-to-end Google shopping facility puts local business on par with the largest e-tailers. And, integrating measurement and digital marketing does far more than validate the marketing expense: Achieve data-driven insights into the messages that motivate your consumers; Take advantage of the ability to continually refine your marketing to achieve optimal results; Manage your inventory with the knowledge of which programs are driving traffic; and more that [...]

By Lucy Victor| 2021-03-05T14:07:56+00:00 May 13th, 2019|Content Marketing, Digital Advertising, Digital Marketing, Local Business, Social Media|

Did You Know? Organic Search and Local Search Are Related.

With help from an agency like Will Power Marketing, you can make organic and local search work together to get found faster. We recently considered whether Google has become the new homepage for local businesses. Today, we're going to take a look at organic and local search and consider how they're related and also expound on the importance of using the expertise of a wordpress hosting service. It's not surprising that 65% of marketers* agree that there's strong correlation between local and organic rankings. The biggest similarity, of course, is that both start with a search. But both also focus on content, backlinks, keywords and website activity. This the basic premise behind search engine optimization in a general sense too, and are the areas focused on by companies like Shoutout DIgital who work to improve the ranking of companies' websites for them. Investment in SEO is crucial for any business in any sector now, as without it you may never be discovered by the majority, who turn to the internet first when looking for a service. What sets LOCAL SEO apart is the geographic component. With organic search, you want people to know what you do, but to get found locally, you also want to highlight where you do it. That's where the power and value of your website comes into play, influencing not just organic rankings, but LOCAL SEO. In fact, a majority of marketers believe that companies with good visibility in local Search Engine Result Pages (SERPs) have high organic placement, too. It can be worth hiring a Digital Marketing Agency to optimize your SEO to place higher in search results as this will often mean somebody browsing will choose your website over a website that is placed lower. At the heart of it all is user intent. Simply put, search engines want to give users what they're looking for. For instance, when a person conducts a search that includes both a business type and location, the search engine knows that the user has local intent. So, if that person wants to find a good pizzeria that delivers, they may search "Pizza delivery" along with their location. What happens next can make or break discovery: The three closest pizza places – also known as the "local 3-pack," show up under the ads on the first search results page. Having the strongest LOCAL SEO presence gives you the very best chance at getting your business to display in this free local 3-pack. Why? Because all these local SEO criteria provide the authority to support local rank. Better together There are a few simple practices that help you get LOCAL SEO and organic search to work in harmony. Local business citations: A full 46% of all Google searches seek local information! Google places a lot of weight on having that information accurate and correct. Having a consistent business name, address and phone number (NAP) is quite important, helping LOCAL SEO by providing search engines with your correct location and creating [...]

By Lucy Victor| 2020-01-22T12:42:00+00:00 March 11th, 2019|Content Marketing, Digital Advertising, Digital Marketing, Local Business, Social Media|

Get Smart About Google’s Knowledge Panel

Consumers search, a lot and fast! In this age of fleeting attention and fierce competition, companies often get help to ensure their online presence is seen by as many people as possible. Agencies like Home Service Direct have all the required knowledge and experience to help them beat out their competition. It's a constantly changing world and savvy local marketers are always looking for new ways to engage with consumers at the very first opportunity. Of course, this is easier said than done with local competitors also fighting to appear at the top of the searches and engage with any potential customer. This is why so many people go to an seo company in san diego for help as they will be more likely to improve their ranking positions. However, there are lots of things you can do to improve your understanding of how Google works and ranks websites, like joining Google's Knowledge Panel. Most importantly, Google's Knowledge Panel allows local business to engage with consumers directly within search and without any additional clicks. Even though Google presents this first, best opportunity to engage with consumers, a new Moz survey revealed that just over 50% of marketers haven't yet taken advantage of the opportunities that the Knowledge Panel offers! We've touched upon the value of the Knowledge Panel in the past, but it's worth digging deeper to explore the benefits it can unlock for local business. Google Knowledge Panel. What it Is. Why it Matters. The knowledge panel is the box to the right of search results where Google displays information on a relevant business, including the company name, business hours, address and phone number. Today the panel shows up in roughly 40% of searches, and the more localized a search gets, the more likely it is that a local Knowledge Panel will appear. This means that for LOCAL SEO, you need to get smart about using the knowledge panel to help searchers discover and reach your business without any additional clicks. A knowledge panel also includes these actionable features: Q&A: This consumer-facing, crowdsourced feature is similar to the Ask the Community feature on TripAdvisor and Yelp. It allows consumers to ask questions and businesses can provide answers directly within search and without any additional clicks. Users can also give a thumbs-up vote to questions and answers, which influences where the questions and answers might appear on the panel and in search results. Posts: This feature enables businesses to create short 300-words or less blog-style posts that appear directly in the knowledge panel, providing an additional avenue for customer communication directly within search and without any additional clicks. Like Q&A, Posts also appear in search results and are especially visible in Maps search results. Posts are a great way to let prospects and customers know about new products, company news, special offers and events. Posts can include an appropriate call to action (buy now, contact us, etc.) along with a link. Note that each Post expires after seven days so [...]

By Lucy Victor| 2019-06-27T15:15:51+00:00 February 25th, 2019|Content Marketing, Digital Advertising, Digital Marketing, Local Business, Social Media|

Is Google The New Homepage for Local Businesses?

Consumers are searching online more than ever before. But local businesses may actually be seeing less web traffic. How is this possible? "Local search" often starts with Google and there are now numerous ways for consumers to find all the information they need right on Google's first search results page. By taking the time to view this chad kimball google maps course, you will be able to see firsthand how making the most of Google and its accompanying resources (Google Maps and Google My Business) can help to grow your business by increasing your online presence, as well as earning more money in the process. What could be better? Google even allows consumers to interact with a local business – all without ever going to a website! Array Digital law firm marketing agency says that this is all enabled by Google My Business listings that are becoming an increasingly vital component in creating online marketing success and attracting new customers. Numerous businesses are now enrolling in a gmb mastery academy to improve their online tactics and remain competitive. In fact, a new MOZ report found that 64% of local business marketers agree that Google is becoming the new "homepage" for local businesses. Most small businesses get IT support to set up their Google My Business. Outsourcing IT requirements also benefits them with cybersecurity and cloud services, which are essential for online business profiles. Search used to be all about getting a click on your website. Now, it's also about getting a click to a Google My Business listing. Websites are still important, but following this Google My Business Checklist and keeping your Google My Business & Knowledge Panel up to date is no longer just nice, it's absolutely necessary. If you don't, you're missing a huge opportunity to promote your business. What is the Knowledge Panel? When a consumer conducts a search for a particular business, Google provide the most relevant results as well a box on the right side of the page that is called the Knowledge Panel. The Knowledge Panel for that business includes directions, phone numbers, hours of operation, and more. Knowledge Panels show up in roughly 40% of searches and are especially crucial for providing consumers actionable results not requiring any additional clicks. You can keep your Knowledge Panel information relevant and up-to-date by first claiming, then verifying, your Google My Business profile. Google My Business is a free, easy to use listing that determines what appears on the Knowledge Panel. This will ensure that your customers can find and contact you, in addition to providing an overview of your products or services. Perhaps most importantly, the Knowledge Panel aggregates consumer reviews, making your online reputation readily available to all consumes. Managing your Google My Business listing, and Knowledge Panel, has become indispensable to online marketing success, as well as putting your business in the best position to get found. Social media marketing, in its turn, helps to connect with customers, generate awareness, and increase sales. [...]

By Lucy Victor| 2021-01-12T13:32:56+00:00 February 11th, 2019|Content Marketing, Digital Advertising, Digital Marketing, Local Business, Social Media|

If Your Focus is Local, It’s Not Just About Google Anymore

Every business needs to know the importance of growing an online presence. For example, 1stOnTheList.com SEO services will help you reach high rankings on Google so more people will be able to find your business online. The higher you rank, the more of an audience you will be able to reach. On top of this, today's consumers are more empowered than ever before, researching products and services in a multitude of ways -- and smart local marketers are there at every touchpoint. While it's true that search will always be at the heart of local marketing, it isn't just about Google. Take for example the website of Gladiator Business, a good example of a website that utilizes the power of SEO. Think about it: With most local businesses laser-focused on Google, it can be hard to stand out. The ability to embrace other opportunities and diversify your local marketing mix with online and offline strategies like making custom enamel pins can be a game changer for your business in 2019 and beyond. That's why more and more savvy local marketers have broadened their scope significantly, with a new focus on other platforms including social, directories, and online reviews. Hey, I believe I've seen an uprise in businesses using sticker printing services and other physical marketing methods, and placing these stickers or materials in local shop windows, bars, and pubs - businesses are really still trying to get their presence known any way they can again. And with competition fiercer than ever, there's no better time than now to leverage a cohesive, versatile local marketing strategy that gets you in front of the right consumers with the right messaging at the right time. Let's talk about what that looks like: Other Search Engines: When consumers are in the market for a product or service, they research on their phones, tablets or desktops. These searches take place on various engines, including Google, Safari, Bing, Yelp, Apple Maps, TripAdvisor, YellowPages and many more sites. In order to meet consumers anywhere and everywhere they're looking, your business needs to be prominent on all of them by using ethical link building done by SEO experts. Consumer review sites: Reviews are very much a ranking factor and send a strong signal to search engines and potential customers that you are a trusted, quality business. That's why it makes good sense to be active on key consumer review sites. And once you get reviews, responding to them promptly is an essential component of careful reputation management. No reviews? No problem! Contact us for quick tips on how to build a solid base. Online Directories: Up to date directory listings are crucial, so be sure that your contact information, phone, website URL and company details are current and correct across all business directories. Not only does this matter to major search engines, it's an important way to build brand awareness and establish local consumer trust. Social Media: You simply can't do local marketing without social. Social media has [...]

By Lucy Victor| 2021-06-01T23:39:22+00:00 January 29th, 2019|Content Marketing, Digital Advertising, Digital Marketing, Local Business, Social Media|

6 Ways to Power Your LOCAL Search Results

Increase Visibility, Get Found and Drive Sales SEO should be a huge focus for your business. You should be looking at improving on-page SEO, looking at these essential web scraping proxy providers to get an upper hand on your competitors, and slowly building your presence online, especially locally. Why? Because when people are in the market for a product or service, they search. They're already in the mood to buy; all you need to do is stand out, and for this you can uses the services from SEO Boise. And you will stand out – if you add six simple but powerful local search strategies to your small business marketing mix. It's a fact: 46% of all Google searches seek local information. What's more, "near me" searches have grown 130% year-over-year since 2015, translating into a whopping 34-fold increase* in single local search queries. That's a big deal! These stats mean that now, more than ever before, local search engine optimization (LOCAL SEO) presents significant growth opportunities for every small business. Not only is LOCAL SEO an especially effective way to generate visibility, but according to this source, it also helps you boost site traffic, increase engagement and drive sales. There has never been a better time to boost your businesses LOCAL SEO. The best way to do that is by getting some help, so search for Boston SEO to find one of the first SEO companies in existence to see how they could help. What is LOCAL SEO? Like traditional SEO, LOCAL SEO focuses on content, backlinks, keywords and website activity. But that's just the tip of the iceberg. What sets LOCAL SEO apart is the way it leverages the geographical component. While traditional SEO concentrates on the "What" of your business (your product or service) LOCAL SEO also prioritizes the "Where" – further refining search to meet the demands of today's connected consumers. Which makes sense - say you own an independent shop in the North West of England, you'd want to hire an SEO from Cumbria who knows a bit about the local area so can really hone in on where the links can be made. By combining What + Where, LOCAL SEO optimizes your online presence and puts your business in a position to show up in local searches and meet potential customers right when they're looking for you. When you want to rank use Minneapolis SEO company Romain Berg, to understand and implement the six key components that help you power LOCAL SEO: Google My Business: This free, easy to use listing helps you manage what appears on the right side of the page when customers search for your business on Google, including your business name, address, phone number and reviews. Website Backlinks: When other web pages - including review sites and social business pages – include links back to your website, it strengthens your relevance. Search engines take the number of backlinks into account when they rank websites in search results; the more backlinks [...]

By Lucy Victor| 2020-11-03T07:32:56+00:00 January 15th, 2019|Content Marketing, Digital Advertising, Digital Marketing, Local Business, Social Media|