GMB – Engage121

Is Google The New Homepage for Local Businesses?

Consumers are searching online more than ever before. But local businesses may actually be seeing less web traffic. How is this possible? "Local search" often starts with Google and there are now numerous ways for consumers to find all the information they need right on Google's first search results page. By taking the time to view this chad kimball google maps course, you will be able to see firsthand how making the most of Google and its accompanying resources (Google Maps and Google My Business) can help to grow your business by increasing your online presence, as well as earning more money in the process. What could be better? Google even allows consumers to interact with a local business – all without ever going to a website! Array Digital law firm marketing agency says that this is all enabled by Google My Business listings that are becoming an increasingly vital component in creating online marketing success and attracting new customers. Numerous businesses are now enrolling in a gmb mastery academy to improve their online tactics and remain competitive. In fact, a new MOZ report found that 64% of local business marketers agree that Google is becoming the new "homepage" for local businesses. Most small businesses get IT support to set up their Google My Business. Outsourcing IT requirements also benefits them with cybersecurity and cloud services, which are essential for online business profiles. Search used to be all about getting a click on your website. Now, it's also about getting a click to a Google My Business listing. Websites are still important, but following this Google My Business Checklist and keeping your Google My Business & Knowledge Panel up to date is no longer just nice, it's absolutely necessary. If you don't, you're missing a huge opportunity to promote your business. What is the Knowledge Panel? When a consumer conducts a search for a particular business, Google provide the most relevant results as well a box on the right side of the page that is called the Knowledge Panel. The Knowledge Panel for that business includes directions, phone numbers, hours of operation, and more. Knowledge Panels show up in roughly 40% of searches and are especially crucial for providing consumers actionable results not requiring any additional clicks. You can keep your Knowledge Panel information relevant and up-to-date by first claiming, then verifying, your Google My Business profile. Google My Business is a free, easy to use listing that determines what appears on the Knowledge Panel. This will ensure that your customers can find and contact you, in addition to providing an overview of your products or services. Perhaps most importantly, the Knowledge Panel aggregates consumer reviews, making your online reputation readily available to all consumes. Managing your Google My Business listing, and Knowledge Panel, has become indispensable to online marketing success, as well as putting your business in the best position to get found. Social media marketing, in its turn, helps to connect with customers, generate awareness, and increase sales. [...]

By Lucy Victor| 2021-01-12T13:32:56+00:00 February 11th, 2019|Content Marketing, Digital Advertising, Digital Marketing, Local Business, Social Media|

How to Optimize Google My Business

In today's digital age, pretty much every company is rushing to find the Best SEO Company to help them grow their presence online and grow their clientele. And this is not necessarily an easy task, as the SEO industry is saturated with companies, including the many companies which use white label services from professional SEO providers (search online for "white label google my business" to find more information). However, once a business has found, the rewards can be massive. There are also some small things you can do yourself that will help make your business more visible online. Claiming and Verifying your Google My Business location is one of these things and is also the first step to ensuring customers can find your business in Google Search and Google Maps. You may also want to look into specialized SEO services that might be able to help you make the most of your SEO. For example, if you are a Plumber SEO companies similar to Hook Agency can give you helpful tips that can help your business rise in Google's rankings and makes it easier for your customers to find your business. If you are new to this concept and do not know much about it, I would recommend you contact Nimbus Marketing and take their assistance as I did when I started my own business. Now let's ensure your customers see the best digital storefront possible! Business Info When you Created and Claimed your business, you provided the basics, but there's more to a business than the address and phone number. Making sure your customers find accurate – and helpful - information is key to starting off on the right foot. Confirm your business category. Check to make sure you have the correct category or categories selected for your business. This will ensure you're showing up in the right search results. Enter your business hours. No one wants to show up to a store to find it closed. Let your customers know when they can expect to find your doors open. You'll also be able to enter special hours for holidays so no one is left guessing. Confirm your phone number(s). If you have toll-free and local numbers, you can add both here. Confirm your Website. Your Google listing will include a link to your website so make sure it's sending customers to the right place. Depending on your business, you may also be able to add links for appointment booking, online ordering, or menu. Add your list of services. If you have a list of standard services, you can list them here along with prices. You will find this source useful to assess your current and prospective clients. Add a description. Add a paragraph or two to let prospects know what you're all about. Add an opening date. Let your prospects know how long you've been in business. Photos & Videos According to an SEO Source, your customers (and prospects!) will want to learn about your business. Adding pictures [...]

By Ryan Hayes| 2020-01-18T08:22:15+00:00 November 2nd, 2018|Digital Marketing, Google My Business, Local SEO|

How to Claim Google My Business

30 years ago, you would have made sure your business was included in the local Yellow Pages. These days consumers don't turn to a printed Yellow Pages book when they need something. They turn to a computer, tablet, or smartphone to find local businesses. These local businesses may even apply for a London business address or an address where they are based, especially if they are virtual and they need to have a professional address for communications and other new business requirements. Google Maps has allowed potential customers to find numerous businesses at a click of the button but it's also benefited businesses and entrepreneurs just as much! Now, individuals can take the chad kimball google maps and start profiting off Google Maps or businesses can boost their traffic by optimizing their Maps. More often than not Google is the data source behind a consumer's search, so shouldn't you be equally sure to create and claim an accurate Google listing for your business? The good news is Google allows you to create and claim your business listing for free through "Google My Business." All you need to get started is an active Google account. If you don't yet have a Google account, it's easy to set one up here. And, don't forget that we are here to help. Contact us if you would like us to help you through the process. Claiming Your Business Go to https://business.google.com/create and log into your Google account. Enter your business name in the search box. If your business is returned in the search results, click on it to claim it. If your business hasn't already been claimed, you'll be able to confirm the business information and claim it under your Google account. If your business has been claimed and verified by another Google account, you will need to request ownership which will automatically send an email to the current owner requesting that ownership be transferred to you. If your ownership request is approved, you'll be notified by email and will then be able to manage the listing. If your ownership request is denied, you'll be notified by email and may be eligible to appeal. If there is no response after 7 days, log back into your Google My Business account and look for the Claim or Verify option to claim the business under your account. If your business isn't listed in the search results, click the "Create a business with this name" option and click "Next" Enter the official address for your business If your business serves a territory, select "I deliver goods and services to my customers." Selecting this option will enable the option to "Hide my address" if your business doesn't serve customers at a storefront. Click "Next" If you selected the delivery option, you'll define your service area before proceeding to the next step. Now select a category for your business Click "Next" Now provide the phone number and website for your business -- take a look at this guide on [...]

By Ryan Hayes| 2018-12-05T19:15:49+00:00 November 2nd, 2018|Digital Marketing, Google My Business, Local SEO|